English
English Svenska Norsk Dansk Suomi Íslenska

Telemarketing system for compliant outbound

A telemarketing platform built around EU compliance: per-market calling windows, suppression-list integration, full recording, abandoned-call thresholds — plus 99.7% live-voice filtering so the agent only talks to humans.

Book a benchmark
GDPR · EU residency 99.7% live voice +46% closed deals
What is a telemarketing system

More than a dialer.

A telemarketing system is the platform a sales team uses to run outbound telephone marketing end to end. At the centre is a dialer, but a modern telemarketing system covers more than dialing — scripts, dispositions, recording, suppression lists, consent capture, regulatory reporting and a CRM that ties every call to a contact's full history.

Most "telemarketing systems" on the market are legacy PBX stacks with a CRM bolted on after the fact. The dialer was built in one decade, the CRM in another, the recording layer in a third, and the compliance reporting is a custom plugin a partner wrote for a single market. The result: every campaign change requires three teams, and every regulator question requires manual log assembly across three systems.

Hitrate was written as one engine. The dialer, the voice path, the voicemail filter, the recording layer, the CRM and the compliance defaults all share the same data model. Adding a new market means turning on a per-country profile, not rebuilding the stack. Answering a regulator means querying one database, not three.

EU compliance built in

GDPR, calling hours, abandons — handled.

GDPR and data residency

All data — call recordings, CRM records, signed agreements, PII — stays inside Hitrate's EU infrastructure. Swedish ownership. Standard GDPR-compliant DPA. No transfers to non-adequate jurisdictions.

Per-market calling windows

Per-country defaults for Sweden, Norway, Denmark, Finland and Iceland. Local national holidays, evening-call cutoffs and weekend rules pre-configured. Override per campaign where needed.

Suppression lists

Per-campaign suppression and integration with national do-not-call registries. Numbers on suppression never appear in the dial queue.

Abandoned-call thresholds

Per-campaign abandon-rate caps. The pacing model downshifts to progressive mode automatically if the live rate approaches the cap, instead of waiting for a regulator to notice.

Recording retention

Per-campaign retention windows, deletion schedules and access logging. Recordings are tied to consent capture and disposition so the audit trail is queryable.

Live benchmarks

Same list. Different math.

Identical contact lists run side-by-side through Hitrate and the two most commonly switched-from telemarketing systems. How the benchmark works.

Orders per 20,000 contacts

+46%

Closed deals from an identical contact list run through Hitrate versus anonymised benchmark systems.

Hitrate1080
Company X840
Company Y740

Reachability of the contact list

+80%

Number rotation and voicemail filter compound. Hitrate connected 48.6% of the list.

Hitrate48.6%
Company X33.0%
Company Y27.0%

Outcomes per agent / hour

+25%

Yes + No + Loss outcomes per agent-hour.

Hitrate20.30
Company X16.24
Company Y15.08
Who runs Hitrate's telemarketing system

Outbound floors that live by the rules.

  • Energy and telecom sales — regulated abandon rates, large contact pools, fast script changes.
  • Insurance and financial services — recording-mandatory, full-history audit needs, strict consent capture.
  • Charity and fundraising — high-frequency calling against donor lists, suppression list management.
  • BPO and outsourced telemarketing — multiple brands per agent, per-client SLAs, detailed billing reporting.
  • Subscription sales — sign-from-call workflows, native e-sign, low-friction conversion.
  • Multi-market Nordic operations — Swedish, Norwegian, Danish, Finnish and Icelandic compliance defaults in one platform.
Telemarketing system FAQ

Six questions buyers actually ask.

What is a telemarketing system?
The software a sales team uses to run outbound telephone marketing — placing calls, managing scripts, capturing dispositions, recording for compliance, and reporting to the regulator and the floor. Modern systems also include voicemail detection and number rotation.
Is telemarketing legal in the EU and Nordics?
Yes, when operated inside local rules around consent, calling hours, suppression lists and abandoned-call rates. Hitrate ships with per-market defaults for Sweden, Norway, Denmark, Finland and Iceland.
What's the abandoned-call rate limit?
Limits vary by country and by call type. Hitrate's pacing model respects per-campaign abandon thresholds and downshifts to progressive mode automatically if the live rate approaches the cap.
What happens to call recordings under GDPR?
All recordings stay inside Hitrate's EU infrastructure. Retention windows, deletion schedules and access logging are configurable per campaign and per market.
Can the system manage suppression lists?
Yes. Per-campaign suppression and integration with national do-not-call registries. Numbers on suppression never appear in the dial queue.
How does Hitrate compare to legacy telemarketing systems?
Most legacy systems are PBX stacks with a CRM bolted on. Hitrate was written as one engine — dialer, voice, filter, rotation, CRM and recording in the same audio path. +46% closed deals on the same list in live benchmarks.
Book a benchmark

Compliance without losing the floor.

We benchmark Hitrate against your current telemarketing system on your real list — and prove the compliance defaults hold up under load.

Reply within minutes.

[email protected] +46 20 11 33 40